Trend 7: professionalization As more podcasts are Business Email List added, creators will differentiate themselves by professionalizing their shows. For example, by using good equipment and adding tunes, audio effects or music in the editing process. To illustrate, searches Business Email List for the term "podcast microphone" have increased by 75% in the last 5 years . In America, you can listen to wonderful radio play-like blockbusters from Netflix and HBO, among Business Email List others. Such as Serial, S-Town and This American Life.
But beautiful narrative podcasts can also be found in Business Email List the Netherlands, such as De Brand in het Landhuis, Sorry for my brother and Laura H. We are waiting for a major Dutch media party to make a real Dutch blockbuster. Existing podcasts are Business Email List expected to professionalize and available budgets will increase. Trend 8: authenticity Consumers, listeners and customers increasingly want to see more authenticity and personality from companies. Brands and companies that manage to find the right balance between paid and unpaid content will therefore Business Email List be the most successful in the coming years. Podcasting is a form of 'human marketing'.
This will become increasingly important in the future. Real Business Email List storytelling plays a role in building a long-term relationship with the target audience. A podcast is a unique way to share your own story, message and knowledge with Business Email List your supporters. That is why I expect authenticity in the form of individuality and unique concepts to increase. Trend 9: Niche Podcasts A niche podcast is made about a specific topic or for a small Business Email List target group.
